Employee Spotlight – Bobby Powers
Meet Bobby Powers, Director of Service Sales at Hyper
For Bobby Powers, service starts with showing up the right way.
It is in the follow-through after a conversation, communication that keeps a customer from feeling stuck, and trust built when people know they can count on you to help move the work forward.
That mindset has shaped Bobby’s career across more than 15 years in data center focused service sales, where he supported channel, strategic, and regional partners through customer engagement and solution-driven sales. He later served as Vice President of Sales for an electrical distribution circularity company, where he continued building his career around relationships, problem-solving, and customer support.
When a former coworker reached out about an opportunity at Hyper, Bobby saw more than a new role. He saw a team whose energy, customer focus, and growth mindset felt aligned with the way he believes business should be done.
“The opportunity to be part of a growing, energetic, and customer centered team was exciting, and one that I couldn’t pass on.”
Now serving as Director of Service Sales, Bobby brings that relationship-first perspective into a company where Service continues to grow into a more intentional part of the customer experience.
Starting with the Customer, Staying with the Outcome
Bobby’s approach to service sales has always started with people.
The work begins with understanding what a customer needs, what a partner is trying to solve, and how the right support can help move a project forward. Over the course of his career, Bobby has seen how strong communication, collaboration, and team-building can shape the outcome of a project long before the finish line.
“I enjoy building relationships, helping solve problems, and being part of projects that make an impact for clients and partners.”
That mindset has continued to guide him at Hyper. Since joining the team, Bobby has developed a stronger ownership mindset, one focused on being proactive, anticipating needs, and taking responsibility for customer-focused results.
For him, strong relationships are built through consistency: listening closely, communicating clearly, and following through when the customer and team are counting on you.
The “I Get To” Mindset
Bobby’s motivation comes from more than the work itself.
He stays focused on the bigger picture: providing for his family, contributing to a strong team environment, and showing up each day with the right perspective. That perspective has shaped the way he approaches both the opportunities and challenges that come with joining a company in growth mode.
“Entering each day with an ‘I get to’ mindset helps me deliver consistent performance.”
That simple phrase says a lot about how Bobby works. It turns responsibility into opportunity. It keeps the day grounded in gratitude, even when the pace is high or the ask is complicated.
It also reflects the energy he has noticed across Hyper: people are excited about what is being built, confident in the talent around them, and willing to contribute to something bigger than their own role.
For Bobby, that kind of environment matters. It gives people room to take initiative, lean on their experience, and help create something that can scale.
Putting the Pillars into Practice
Bobby lives Hyper’s pillars through follow-through: communicating clearly, staying accountable, and keeping the customer’s outcome at the center of the decision. Whether he is helping solve a customer need, supporting a late-stage bid, or building Service into stronger processes, his focus stays the same: do what is right, move with purpose, and build trust through action.
Do the Right Thing, Always.
“We had a small value spare part that was needed to keep a job moving. There were procurement issues that were going to unnecessarily delay the part, so I stepped in to recommend a concession.”
Be S.M.A.R.T., Move Fast, Build Things.
“Collaborating with our Product Managers to get Service included in the NPI process, along with creating a spare parts kit process, has helped create efficiency gains and future revenue opportunity.”
Limits Are for Others!
I’m extremely excited about the flexibility our approach provides and the opportunity it creates for scalable, sustainable growth.”
Building Service Earlier Into the Story
One of the biggest opportunities Bobby sees at Hyper is the ability to help shape Service before it becomes an afterthought.
“The freedom to create and build without unnecessary constraints while serving our customers is something that really stands out to me.”
For Bobby, that freedom has created space to think differently about how Service supports the customer. Instead of sitting only at the end of the process, Service can be part of the conversation earlier, helping improve planning, efficiency, and long-term support.
That has already started to show up in his work. Bobby has collaborated with Product Managers to help bring Service into the NPI process, giving the team a stronger path to consider service needs earlier in product development. He has also helped support the creation of a spare parts kit process designed to create efficiency gains while opening the door for future revenue opportunities.
The work is still being built, but that is part of what motivates him.
One moment that stood out early in his Hyper journey was the opportunity to discuss future go-to-market Service strategy with Dennis Strieter in Richmond. For Bobby, that conversation reinforced the kind of culture he had joined: one where ideas are heard, experience is valued, and people are trusted to help shape what comes next.
“Having the opportunity to collaborate with him gave me a feeling of confidence that my ideas were truly being heard.”
Present Where It Counts
Life outside of work is just as focused on showing up with intention, whether Bobby is coaching from the sidelines, spending summer days with family, or settling in for a good football Sunday.
He loves coaching his sons in baseball, soccer, and lacrosse, spending summer days at the beach with family, and cheering on his favorite sports teams. Golf is always high on the list when he can find the time, too.
Bobby believes balance comes down to being fully present.
“When I am at work my goal is to focus on work and while I am with my family my goal is to focus on my family.”
That mindset reflects how he tries to show up in both places: focused, engaged, and intentional with the people and responsibilities in front of him.
Bobby also has a creative side. He has an acting background and has performed in more than 25 productions, including a featured role at the Shakespeare Theatre in Washington, D.C.
And if he could master any skill instantly, he would choose piano. “The piano…Always jealous of Piano people.”
Creating a Service Model That Lasts
Service is still taking shape at Hyper, and Bobby is helping make sure it is built with the customer in mind from the start.
That work shows up in the details: supporting customers under tight timelines, bringing Service into the product lifecycle earlier, and helping create processes that make future support more consistent, efficient, and scalable.
What stands out in Bobby’s story is not just his experience in service sales. It is the way he uses that experience to build trust, connect teams, and help turn customer needs into practical action.
As Hyper continues to grow, Bobby’s focus remains steady: listen well, move with intention, and help create a Service model that customers can count on long after the first conversation.
That is the foundation he is helping build.
